Brand System: Music

Zoo Labs

Creative direction, trend research, logo development & education material design


Zoo Labs is a non-profit organization devoted to helping musicians and artists grow their business in California's bay area, and beyond. In 2017, they asked for a new identity to help secure additional funding.

I created flexible brand guidelines that served as an open-ended platform for the company and their artists, enabling experimentation and expressive growth. We called this the cultural incubator.