Expressive Trends: Emoji

Polaroid

Product brand development & illustration

 

In 2016, Polaroid created a new camera enabling users to decorate photos on-screen before printing them.

I worked with the trend forecasting company Proef to identify key themes, colors and styles that would appeal to their target audience: Millennials. Using our research as inspiration, I executed several large groups of backgrounds, illustrations and textures that users loved.